The Mobile Shop
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"Smart spring upgrades" on a blue sky and white flowered background
"Smart spring upgrades" on a blue sky and white flowered background
"Smart spring upgrades" on a blue sky and white flowered background
A purple Galaxy S26 phone and Black Galaxy Buds 4 are next to white Samsung logo on deep blue gradient background
A purple Galaxy S26 phone and Black Galaxy Buds 4 are next to white Samsung logo on deep blue gradient background
A purple Galaxy S26 phone and Black Galaxy Buds 4 are next to white Samsung logo on deep blue gradient background
Sign up for your chance to win a Galaxy S26 & Buds4
 
Plus, get amazing mobile deals straight to your inbox!*
Enter to win
A white circle features "100GB for $35 with Rogers and Bell" on a pink background.
A white circle features "100GB for $35 with select carriers" on a pink background.
A white circle features "100GB for $35 with select carriers" on a pink background.
Bring your own phone plan
 
Available for a limited time. Hurry in store to claim!***
Book an appointment
A purple Galaxy S26 phone and Black Galaxy Buds 4 are next to white Samsung logo on deep blue gradient background
A purple Galaxy S26 phone and Black Galaxy Buds 4 are next to white Samsung logo on deep blue gradient background
A purple Galaxy S26 phone and Black Galaxy Buds 4 are next to white Samsung logo on deep blue gradient background
Sign up for your chance to win a Galaxy S26 & Buds4
 
Plus, get amazing mobile deals straight to your inbox!*
Enter to win
A white circle features "100GB for $35 with Rogers and Bell" on a pink background.
A white circle features "100GB for $35 with select carriers" on a pink background.
A white circle features "100GB for $35 with select carriers" on a pink background.
Bring your own phone plan
 
Available for a limited time. Hurry in store to claim!***
Book an appointment
iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.
iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.
iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.

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Redeem points to save on a new phone

Lower the price of any new phone by redeeming PC Optimum points in-store. Learn more
PC Optimum

The Mobile Shop difference

Learn about us
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Ultimate rewards

Enjoy exclusive offers for PC Optimum members

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More choice

Pick from a variety of phones and plans, internet, and TV from the leading providers

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One-stop shop

Located in your grocery store with 200+ locations

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Expert advice

Best-in-class experts to help you find the best deal for you

Bundel TV and Save
Bundel TV and Save
Bundel TV and Save
Bundle internet & TV packages
Find the best internet option in your area on one of Canada’s best networks.
See Internet & TV

Contact us

Live chat with a Mobilist
Our live Mobilist team is available to answer your questions from 10am – 9pm EST, 7 days a week.
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Three Mobilists laughing
Three Mobilists laughing
Find The Mobile Shop nearest you
Come visit us in store to easily compare phones and plans to find the best one for you.
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Two Mobilists looking at monitor
Two Mobilists looking at monitor
Find a store
Legal Details

*The Contest is open to legal residents of Canada (excluding Quebec) who have reached the legal age of majority in their province/territory of residence at the time of entry. Employees, representatives or agents of The Sponsor, Loblaw Companies Limited, and their respective affiliates, subsidiaries, licensees, franchisees and advertising and promotional agencies (collectively, the “Contest Parties”) and their family members (a “family member” is defined as a parent, spouse/partner, sibling or child) or those with whom they are domiciled are not eligible to enter the Contest.

***With auto-pay and program discount when you activate and bring your own device. Terms and conditions apply. Subject to change. See in store for full details.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9